MUSIC · ART · EXPRESSION · FREEDOM · LOVE
Driven by a deep love for artistry, culture, and meaningful design, Alex channels her creativity through music, art, and fashion - always with a spirit of individuality and freedom of expression. Her perspective has been shaped by immersive experiences abroad, including time spent in Japan, South America, and Europe, where she developed a lasting appreciation for traditional craftsmanship, artisanal practices, and clever, considered design.
With over 15 years of experience in the fashion industry, she brings a seasoned creative vision grounded in sustainability, storytelling, and integrity. Alex is passionate about collaborating with brands that champion innovation, ethical practices, and a respect for process — from fabric sourcing and garment construction to visual identity and campaign execution.
Her approach is thoughtful, expressive, and driven by a desire to create work that not only resonates aesthetically, but contributes to a more conscious, connected industry.