Bee Free

“I want to connect and provoke an emotional response with my audience, changing their perception to have more of an appreciation and understanding for finer things.

Re programming the subconscious mind that follows trends, the clever marketing that manipulates you into thinking you need something. This is old programming. As a collective we need to create awareness and lead by example to make an impact, sustainability isn’t a choice it’s a necessity and my goal is to inspire society to be conscious and "stay woke"

"The initial idea came about from a song, LOADED – Andy Weatherall MIX. As I listened to it on the bus, the lyrics spoke to me as they often do and it birthed the idea for my collection. Bees are the most important animal on the planet and are essential for our survival. They will feature throughout my collection in various forms as a representation and reminder that sustainability is the future. Lyrics in songs have symbolic meaning and often subliminal messages that combined with music/sound inspire people and is something we can resonate with on such a personal level. In this case, with this track, it’s encapsulating the ideals of being free from judgement and the constraints of society.”

“Just what is it that you want to do, well we want to be free, we want to be free to do what we want to do”